2026
Marcel Jenni Coaching
A complete brand identity was created for ice hockey coach Marcel Jenni: from strategic concept development to the organization and art direction of the photo shoot to the visual design, website, and creation of the Instagram presence. The goal was to consciously avoid classic hockey clichés and instead develop a unique, minimalist visual language that combines strength and calm. The central element is an abstracted “kingfisher” that forms a snowflake, symbolizing clarity, resilience, and inner calm under pressure.
Industry: Sports
Project scope: Brand strategy, branding, art direction & organization of the photo shoot, website, social media setup
Vibe: Clear, reduced, powerful
Marcel Jenni
“The collaboration was extremely well organized and professionally executed from the very beginning. I felt extremely comfortable and well supported throughout the entire process, including in front of the camera. The photo shoot was really enjoyable, and the pictures turned out powerful and authentic. The branding and website perfectly reflect what I stand for. I couldn't have imagined a better outcome for the entire project.”
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